CRM (Customer Relationship Managament) Software System - CRM systems typically refer to comprehensive software solutions that, in effect, make the customer the epicenter of the business.
If you ask technology gurus for a definition of CRM, you will probably get many different answers. Today, CRM systems typically refer to comprehensive software solutions that, in effect, make the customer the epicenter of the business. CRM software systems not only empower companies to manage effective relationships, but they do much more. A CRM software solution enables companies to collect, maintain and manipulate customer-related data by leveraging customer relationships to increase revenue and profitability.
CRM is growing in importance as a valuable competitive tool. However, a successful CRM solution must take many factors into consideration, including a well-defined implementation strategy, the people factor and the need for integration with the incumbent ERP software solution.
In embracing CRM, the following are critical guidelines:
If these guidelines are adhered to, the chances of gaining substantial benefits of CRM can be readily realized. The result is a dramatic impact on the business, especially with regard to internal processes, customer satisfaction and company profitability. CRM can provide the 360° visibility necessary to win in this challenging, highly competitive business environment.
See also Selecting the Right ERP System